How do you change the image of this?
Changing images? Seems to be something that lies at the heart of Islam. If a brand is misunderstood, it needs to be rebranded. Â All you need is cosmetics, a bit of snake oil, and more Â advertising.
Can the popular conception of “jihad” really be changed with some ads and a hashtag?
“I would look at this conflict as I would any other product: We have an image problem,” said Arash Afshar, an Iranian-American marketing consultant who is not involved with the campaign. “This is exactly what Muslims should be doing … The way to combat an image problem is not to simply sit back and hope it goes away. You develop a branding strategy and motivate your already existing fan-base.”
Robert Spencer is not convinced that it will work:
If Afshar and Rehab really want to change the image of “jihad,” they don’t need to attack Pamela Geller; they need to convince the Muslims who believe it has to do with violence to change their views. That they’re not making any effort to do that is telling.