Flashback:
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubled down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
Woke Bud Light Executive Behind Transgender Dylan Mulvaney Marketing Campaign Takes Leave of Absence
She won’t be back. No other marketing gig is waiting for her and that’s a good thing.
Anheuser-Busch InBev has made an abrupt decision to change the marketing leadership of Bud Light just three weeks after the brand attempted to position itself as the king queen of “woke” beers with the help of a transgender TikTok influencer partnership.
Ad Age reported Friday that Alissa Heinerscheid, vice president of marketing for the beer, has taken a leave of absence. Bud Light confirmed she would be replaced by Todd Allen, who was recently the global marketing vice president for Budweiser.
Bud Light Marketing Executive Goes On Leave After Disastrous Trans-TikTok Stunt
This deranged GLBT+ tard is unlikely to make a comeback in any executive position.
Will Bud Light ever recover?
Civil Rights Complaint Filed Against Anheuser-Busch For Racist And Sexist Hiring
Anheuser-Busch is knowingly, intentionally, and unlawfully discriminating based on race, color, national origin, and sex…
In order to prevent a market disaster similar to the one sparked by Heinerscheid, a spokesperson for the company stated that top-level execs will be closely monitoring Bud Light’s marketing activities, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
Recall on April 2. We were one of the first to report “Did Bud Light Go ‘Woke’ With Trans-TikTok Star? Boycott Calls Intensify.” The trans-TikTok influencer is Dylan Mulvaney, who believes he is a woman.
Days later, an interview from March surfaced on Twitter showing that Heinerscheid, a middle-aged, upper-income, highly-educated, progressive white woman, discussed the need to shift Bud Light away from the “out of touch” frat party image to one of “inclusivity.”