The only thing they had going for them was the image.
That image just went poof.
ooooh that explains #Jaguar‘s decision to destroy its brand. https://t.co/ey05I6trLb
— Alexandra Marshall (@ellymelly) November 21, 2024
Rebranding Jaguar to Faguar
Man(?) behind Jaguar’s new woke rebrand is BLM supporting American designer who has bragged about establishing ‘over 15 DEI groups’ at the car maker. Santino Pietrosanti previously boasted about his push for diversity at Jaguar saying: “We’re passionate about our people and we’re committed to fostering a diverse inclusive and unified culture that is representative of not only the people who use our products but in a society in which we all live.” Source: Daily Mail
Another Dylan Mulvany sending a well-known brand into the woke oblivion, never to recover. Advertising agencies are full of woke libtards. Companies have to choose carefully. But many of them are run by corporate stooges who have nothing at stake & go along with the woke.