Woke Jaguar Broke Jaguar

Somebody fixed that ridiculous Jaguar ad:

The new Jaguar ad campaign. Hate to break it to em but nobody wants a car  associated with tranny issues.

Woke and Broke: While Companies Walk Back DEI, Jaguar Doubles Down

At a time when major companies such as Tractor Supply, John Deere, Harley-Davidson, Brown-Foreman Corp., Ford, and Molson Coors are scaling back diversity, equity, and inclusion (DEI) initiatives in response to public or internal backlash, Jaguar has launched a woke advertising campaign that is threatening to damage the brand’s image.

The campaign features androgynous models walking through a surreal, pink-hued rocky landscape, dressed in bold, brightly colored, abstract outfits in shades of red, pink, and yellow. The tagline, “create exuberant,” is displayed, yet there is no image of a car, nor does the advert feature the classic “growler” logo with the iconic jaguar.